Personalized cover and dust jacket – case studies

Do you want to strengthen your relationship with consumers? Increase your sales, even of those titles that are lingering on the shelf? Personalize your cover or create personalized dust jackets!

SPRAWNY MARKETING

CASE STUDY

previous arrowprevious arrow
1

Goal: enabling subscribers to order an online personalized cover - with their own photo and text

Solution: Prografix has created a dedicated platform (landing page) on which subscribers could add: their own photo, personalized text, shipping address and finally accept their created cover
Then the system automatically generated personalized covers in PDF file. Prografix printed, finished and delivered unique personalized copies of the magazine to their subscribers.

Goal: enabling subscribers to order an online personalized cover - with their own photo and text

Solution: Prografix has created a dedicated platform (landing page) on which subscribers could add: their own photo, personalized text, shipping address and finally accept their created cover
Then the system automatically generated personalized covers in PDF file. Prografix printed, finished and delivered unique personalized copies of the magazine to their subscribers.

Goal: enabling subscribers to order an online personalized cover - with their own photo and text

Solution: Prografix has created a dedicated platform (landing page) on which subscribers could add: their own photo, personalized text, shipping address and finally accept their created cover
Then the system automatically generated personalized covers in PDF file. Prografix printed, finished and delivered unique personalized copies of the magazine to their subscribers.

HUNDREDS OF PERSONALIZED COVERS IN THE 1 EDITION
1

ONE EDITION – DIFFERENT UNIQUE COVERS

ONE EDITION – DIFFERENT UNIQUE COVERS

ONE EDITION – DIFFERENT UNIQUE COVERS

PERSONALIZED COVER – FRONT PAGE
1

PERSONALIZED LABEL ON BACK COVER
The system automatically generated a shipping label - based on data provided in the form

TIP: Printing the shipping address on the back cover and packing the magazine into a transparent courier bag made it possible to REDUCE THE COSTS of printing, completing and sticking the ADDRESS LABEL.

PERSONALIZED LABEL ON BACK COVER
The system automatically generated a shipping label - based on data provided in the form

TIP: Printing the shipping address on the back cover and packing the magazine into a transparent courier bag made it possible to REDUCE THE COSTS of printing, completing and sticking the ADDRESS LABEL.

PERSONALIZED LABEL ON BACK COVER
The system automatically generated a shipping label - based on data provided in the form

TIP: Printing the shipping address on the back cover and packing the magazine into a transparent courier bag made it possible to REDUCE THE COSTS of printing, completing and sticking the ADDRESS LABEL.

PERSONALIZED BACK COVER
PERSONALIZED INSIDE COVER
PERSONALIZED INSIDE COVER

INTERACTIVE, PERSONALIZED ADVERTISING
Results:
126% increase in readers' engagement on the site 3 minutes - average time on the page (after QR scanning) 127 potential customers (leads) acquired

INTERACTIVE, PERSONALIZED ADVERTISING
Results:
126% increase in readers' engagement on the site 3 minutes - average time on the page (after QR scanning) 127 potential customers (leads) acquired

INTERACTIVE, PERSONALIZED ADVERTISING
Results:
126% increase in readers' engagement on the site
3 minutes - average time on the page (after QR scanning)
127 potential customers (leads) acquired

1

OVER 65% OF ONLINE SHARES
Subscribers shared their photos of personalized cover in social media. In this way the brand image was spread and strengthened.

OVER 65% OF ONLINE SHARES
Subscribers shared their photos of personalized cover in social media. In this way the brand image was spread and strengthened.

OVER 65% OF ONLINE SHARES
Subscribers shared their photos of personalized cover in social media. In this way the brand image was spread and strengthened.

RESULTS

DATA BASES
Publisher gathered new subscriptions and personal data, which can be used later for further, deeply personalized 1:1 communication.

DATA BASES
Publisher gathered new subscriptions and personal data, which can be used later for further, deeply personalized 1:1 communication.

DATA BASES
Publisher gathered new subscriptions and personal data, which can be used later for further, deeply personalized 1:1 communication.

HOW TO BECOME THE FACE OF MAGAZINE COVER?
HOW TO BECOME THE FACE OF MAGAZINE COVER?
PlayPlay
1

“Cooperation with Prografix is always extremely professional. The company offers the highest level of performance of the agreed work, and the contact persons try to adapt the solutions to the client’s expectations. The print quality of the commissioned materials was definitely satisfactory, especially the quality of the refinements used. Prografix employees are professionals who provide advice and help in choosing the best solutions, ensuring that the final appearance of the product does not raise any objections.”


Sprawny Marketing

“Cooperation with Prografix is always extremely professional. The company offers the highest level of performance of the agreed work, and the contact persons try to adapt the solutions to the client’s expectations. The print quality of the commissioned materials was definitely satisfactory, especially the quality of the refinements used. Prografix employees are professionals who provide advice and help in choosing the best solutions, ensuring that the final appearance of the product does not raise any objections.”


Sprawny Marketing

“Cooperation with Prografix is always extremely professional. The company offers the highest level of performance of the agreed work, and the contact persons try to adapt the solutions to the client’s expectations. The print quality of the commissioned materials was definitely satisfactory, especially the quality of the refinements used. Prografix employees are professionals who provide advice and help in choosing the best solutions, ensuring that the final appearance of the product does not raise any objections.”

Sprawny Marketing

WHY DOES PRINT SELL?

Tells Cezary Lech Partner & SEO Director MaxROY.agency, dyrektor marketingu MaxROY.agency i GoldPosition.pl, redaktor sprawny.marketing.

Tells Cezary Lech Partner & SEO Director MaxROY.agency, dyrektor marketingu MaxROY.agency i GoldPosition.pl, redaktor sprawny.marketing.

Tells Cezary Lech Partner & SEO Director MaxROY.agency, dyrektor marketingu MaxROY.agency i GoldPosition.pl, redaktor sprawny.marketing.

PlayPlay
next arrownext arrow
Shadow

WATCH THE VIDEO:

previous arrowprevious arrow
sprawny marketing_perso_24
PERSONALIZATION IN THE TEXT AND IMAGE
sprawny marketing_perso_29
PERSONALIZED INSIDE COVER
sprawny marketing_perso_27
PERSONALIZED INSIDE COVER
sprawny marketing_perso_4
3D VARNISH
sprawny marketing_perso_38
sprawny marketing_perso_17
GLUED BINDING
sprawny marketing_perso_36
PRINT & APP FOR PERSONALIZATION BY PROGRAFIX
next arrownext arrow
Shadow

HOLY BIBLE

PERSONALIZED DUST JACKET

Prografix: direct marketing helped publishing house Dom Wydawniczy RAFAEL to increase sales and quickly sell inventory of Holy Bible. Our client on his online store provided the opportunity to personalize the cover of the Holy Bible and the first page – the inset. Everyone could add a special dedication. Prografix personalized and printed insets and covers, then confectioned books, received from Rafael, packed and sent all to Rafael’s store.
Prografix: direct marketing – expert in variable data printing and 1:1 communication.

“Personalization of “Holy Bible for young people” gave a new impetus in the promotion and sale. It has worked like a magnet. We have never had such extremely good opinions about any of the promotion campain before. Well done Prografix!”
Andrzej Sobczyk, e-commerce director at Rafael

Prografix helps clients reach their consumers with individual message, both in the text and the image. Thanks to advanced printing technologies and reliable database management Prografix personalizes over 1 000 000 documents every day.

WATCH THE VIDEO:

“COSMOS FOR GIRLS” FUNDACJA KOSMOS DLA DZIEWCZYNEK

CASE STUDY

Obrazek posiada pusty atrybut alt; plik o nazwie Kosmos.gif


HOW OTHERS TOOK ADVANTAGE OF IT

CASE STUDY

ELLE MAGAZINE
WITH A MESSEGE FROM KIM KARDASHIAN – 50,000 ELLE subscribers received an exclusive, personalized cover with the name and handwritten signature of star Kim Kardashian-West

BRITISH VOGUE
Following Elle’s success VOGUE magazine printed 350 personalized covers in one edition


PERSONALIZED COVER AND DUST JACKET

HOW DOES THIS WORK?

Prografix offers the possibility of co-designing the cover and dust jacket of a book / magazine by adding personalized text of customers (including dedication). This unique edition will be a great souvenir. A personalized book is perfect as a gift for friends or relatives.

The collected data goes to the Prografix Database Management Department, which prepares the files for printing.

Prografix personalizes, prints and delivers books (or dust jackets) to consumers or to a customer’s warehouse.

__a__